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  • Pravana Pure Light Sulfate-free Brightening Shampoo for Blonde Silver or Highlighted Hair 10.1oz(300ml)
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Pravana Pure Light Sulfate-free Brightening Shampoo for Blonde Silver or Highlighted Hair 10.1oz(300ml)

from Pravana
176 customer reviews
| 12 answered questions

Price: $26.00 & FREE Shipping on orders over $35. Details
In Stock.
Sold by The Neighborhood Market and Fulfilled by Amazon. Gift-wrap available.
Want it Thursday, July 9? Order within and choose One-Day Shipping at checkout. Details
  • brighten and lighten dull blonde
  • get rid of brassy tones
  • tone and shine
6 new from $14.04
$26.00 & FREE Shipping on orders over $35. Details In Stock. Sold by The Neighborhood Market and Fulfilled by Amazon. Gift-wrap available.

Frequently Bought Together

Pravana Pure Light Sulfate-free Brightening Shampoo for Blonde Silver or Highlighted Hair 10.1oz(300ml) + Pravana Pure Light Brightening Conditioner - 10.1 oz + Pravana Intense Therapy Leave-In Treatment 10.1 oz
Price for all three: $70.64

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Product Details

  • Item Weight: 10.2 ounces
  • Shipping Weight: 10.4 ounces (View shipping rates and policies)
  • ASIN: B001W2X8AO
  • UPC: 880147549477 885132730342 884809561302 811206039578 885293916470 887137644488 885597115753 885194640689
  • Average Customer Review: 4.2 out of 5 stars  See all reviews (176 customer reviews)
  • Amazon Best Sellers Rank: #4,864 in Beauty (See Top 100 in Beauty)
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Important Information

Indications
to be used by blondes or grays looking to get rid of unsightly yellowing due to the environment or coloring of hair

Directions
shampoo, allow to sit in hair for up to 5 minutes. Do Not allow shampoo to sit for longer than 2 minutes on hair that is damaged by bleach. Rinse and repeat 1-2 times weekly til desired shade is reached.

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Customer Questions & Answers

Customer Reviews

Most Helpful Customer Reviews

77 of 80 people found the following review helpful By Amazon Customer on April 23, 2011
Verified Purchase
I have blonde hair that tends to go brassy and/or orange at the slightest provocation. That said I've been on a quest for the best violet or blue shampoo and conditioner out there for over a year now. Blue Malva by Aveda was the best I had found to date, but in the last six months I've developed a serious allergy to hair dye and anything with sulfates or parabens in it. So buh-bye to Blue Malva, which is not completely sulfate free.

During a search on Amazon for sulfate-free shampoos I saw this product and decided to get it, comforting myself with the thought that even if it was way more than I usually pay for shampoo and conditioner it would at least not be bad for me. I purchased both the Pure Light shampoo and conditioner, and tried them immediately once they arrived. After drying my hair I was overjoyed to find that it left my mane shiny and bouncy and nearly the white blonde platinum color of my childhood (or when I used to suffer two hours of bleach fumes and pain). This stuff really works, and by really I do mean that any shade of orange and brass was killed off immediately leaving only the good stuff behind.

I now faithfully use this combo four times a week along with John Frieda Sheer Blonde Go Blonder Controlled Lightening Spray (also not heavy on chemicals) on the roots whenever they start to get too dark. And voila! I have beautiful platinum blonde hair with a few dark blonde streaks in it and no burning scalp and eyes. My husband loves my hair too and says it's never looked healthier.

Things for other users to keep in mind is that I was already a light blonde with hair that's going white underneath, so platinum blonde was already in the cards for me. It's just that this sped up the process rapidly without having to use hair dye and bleach and suffer through more allergic reactions. I will definitely buy more Pravana products, heck I might even buy stock in the company if it comes to that.
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29 of 34 people found the following review helpful By Star D. Stevens on December 5, 2011
Verified Purchase
I have silver-gray hair, and this shampoo left my hair so blue that it took several shampoos to wash it out. I did like the way it made my hair feel texture-wise, and it made it shine, but this is not a shampoo for gray hair unless you want to be considered a little, old blue-haired lady.
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37 of 45 people found the following review helpful By A. Davis on April 15, 2011
Verified Purchase
DEFINITELY THE BEST purple shampoo i have tried, and i dare say - on the market! i have curly hair which can be difficult to saturate evenly in the shower, so i decided to mix a little in some water in a spray bottle and spray on DRY HAIR so as to 1. not waste the product, and 2.to get better saturation of color...and WOW! it's as if i redyed with my regular ash-violet blonde color (color touch 9-16) ALL the brass is gone and none was wasted! i left it in a little over 10 minutes, followed with the Pure Light Conditioner, which is also wonderful(nice slip and great color concentration as well, tho nothing like the shampoo, if you are considering one or the other, GET THE SHAMPOO!) and VIOLA - BRASS FREE BLONDE HAIR AGAIN! Oh, and it smells WONDERFUL, like grape candy! Yum!!!! it has been a few days and my hair still looks great. Definitely worth the extra cash... FORGET Clairol shimmer lights and those other sulfate-containing, chemical smelling purple shampoos, THIS is the one!
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8 of 9 people found the following review helpful By Julie1006 on June 13, 2012
Verified Purchase
I currently bought the sally's product called shiny silver ultra and when I would apply to my hair it would get tangled fast and it left my hair hard to manage. The shampoo also didn't lighten my highlights at all. This shampoo works great! with one use I noticed my hair lighter then before and it makes my hair soft. I have coarse hair/thick. Would recommend this product.
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5 of 5 people found the following review helpful By Mnlev on October 10, 2014
it works, it's worth it. I loved the results. It removed all the orange undertone from my bleached hair and brought the blonde highlights to life ( I am literally in love with this shampoo) the only downside to it is it stains your skin so wear a pair of gloves while applying it and rinsing it out otherwise its amazing.
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15 of 19 people found the following review helpful By karen on May 18, 2011
Verified Purchase
It came out a deep dark purple which indicated this a great toner for blondes. I really love this shampoo & will buy again.

I use this once a week with the Blue Malva conditioner. My hair is perfect! No brass! Highly recommended!

Oh, if you leave it in too long, it might turn the brightest parts of your hair light purple.
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5 of 5 people found the following review helpful By Amazon Customer on August 13, 2011
Lasts a long time, what I was looking for. Doesn't help my dry scalp though; thought the lack of sulfates would be beneficial.
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4 of 4 people found the following review helpful By CRYSTALEE on June 6, 2014
Verified Purchase
I found this shampoo by accident and am SO GLAD I DID!! This is my second order. I am always looking to put silver highlights in my hair and this does the job!! My hair has been bleached and toned with a pale ash blonde product (which I also purchased from Amazon). Once the color fades, I use Pravana to restore the silver highlights. It is my "go to" shampoo for the highlights I'm looking for in color that is not permanent!
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